Medical and PhRMA

For years promotional products catering to the pharmaceutical industry have consisted of an endless gauntlet of branded pens, mugs, gizmos, and gadgetry to reach health practitioners and patients. Those days are no more; last year, with one fell swoop, the Pharmaceutical Research and Manufacturers of America (PhRMA) organization issued new guidelines and cut out a large segment of the promotional products industry.

What does the PhRMA want out of their promotional items instead? That they be:

• Educational
• Less than $100 in value

With the rules now changed, the original strategies are no longer allowed — an entire industry must retool, and while many promotional products companies catering to the pharmaceutical industry scramble to get on their feet, WOW! Personal Assistance Service is poised to launch as a solution.

As a personal assistance service, WOW! specializes in providing phone based, on-demand solutions to life’s most common problems, no matter how big or how small — if the internet could talk, WOW! is how it would sound. By taking this flexibility and matching it with wholly customizable branding, our service represents an ideal solution to the problems of the struggling pharmaceuticals promotion business.